Fyre On-Trade Report

Saturdays on the Street: France's October 2026 mobilisation days measured at the till

Saturdays on the Street is a Fyre On-Trade Report on what France's October 2026 mobilisation days did to cafés, bars, restaurants and hotels. Using till data from a stable panel of 10,266 venues in mainland France, it follows three Saturdays of marches, 17, 24 and 31 October, city by city and hour by hour. It compares sales with a normal Saturday, after taking out the season and the start of the school holidays. The report describes sales only and takes no position on the protests.

Sales fell nationwide on 17 October.

On Saturday 17 October, sales in mainland French venues were 14% below a normal Saturday, and 24% below in the cities where riots broke out.

The quieter Saturday cost more.

On 24 October, with far fewer incidents but gathering bans and curfews, sales in the same cities fell by 36%. Marseille fell furthest among the cities shown, at 43%.

Paris curfew zones hit hardest.

Around République and Les Halles, under a night curfew from 23 October, venues lost 47% of a normal Saturday on the 24th, against 25% in the rest of Paris.

Lunch and the afternoon fell most.

In the cities with incidents, sales between 14:00 and 18:00 fell by 43% on 24 October and lunch by 40%. Elsewhere in France the afternoon lost 9%.

More venues recorded no sale at all.

In the cities with incidents, 9.0% of the venues followed recorded no sale at all on 24 October, against 1.0% on a normal Saturday.

The lost Saturdays were not made up.

The 10,266 venues followed lost €7.6M of sales on the two Saturdays. There was no catch-up: weekdays in the cities with incidents ran 6% below normal in the week after 17 October.

Methodology

The report uses till transactions from 10,266 cafés, bars, restaurants, quick-service venues and hotels in mainland France, a stable panel fixed before the events, 81% of them independents. It covers October 2026, comparing each day with the same weekday over the four weeks before (19 September to 16 October) and with the same weeks of 2025. Figures describe sell-out at the till in the venues followed, not shipments, surveys or every venue in France.

Open the full interactive report, then request the complete PDF with brands, regions and venue types using the form on this page.