What is my panel share, market by market?
Track your share of identified sales on a comparable outlet panel, with monthly updates. Panel shares describe the measured scope, not the total market.
Share · category trends · markets
top of page
Brands / On-Trade Suite
Fyre On-Trade Suite · Revenue Growth Management
Know what sells.
Know what to
do next.
Turn real sales from bars, restaurants and hotels into clearer revenue decisions. Explore panel share, pricing, occasions and activation performance in one suite built for RGM and sales teams.
7 European markets · Monthly data refresh · Access for your whole team
EVERY RECEIPT
HAS A STORY.
LISBOA · PT
THURSDAY · 21:42
HAS A STORY.
LISBOA · PT
THURSDAY · 21:42
2 × PREMIUM LAGER0.40 L
1 × IPA BOTTLE0.33 L
1 × BRAVASFOOD
ITEMS4
ILLUSTRATIVE RECEIPTOne ticket connects the occasion, product, serve size, price and purchase basket.
From the till to your next decision.Share & growthPricing & portfolioExecution & ROI
Closer to the moment of purchase
Your market happens
one order at a time.
A category total is a starting point. To act on it, your team needs to understand the occasion, format, price and basket behind the sale.
On-Trade Suite brings those views together using receipt-level POS data, so revenue, marketing and sales teams can work from a shared picture.
12 modules. One connected view.
Start with the question
on your agenda.
From your market position to your next sales priorities, explore the questions the suite helps your team answer.
All modulesShare & growthMoments & occasionsPrice & portfolioExecution & ROITrust & delivery
12 modules shown.
Is my growth driven by price, volume or mix?
Break growth down month by month to understand the contribution of price, volume and mix alongside category performance.
Price · volume · mix
When does my category actually sell?
Explore demand by day and daypart using receipt timestamps. Identify the occasions that matter for your category and your next activation.
Day · hour · occasion
What shares the ticket with my brand?
Analyse which products appear together on actual receipts, revealing complementary purchases and patterns within the basket.
Co-purchase · basket · affinity
Who is winning my segment, and where?
Compare brand owners by market, region and outlet type using share, distribution, rate of sale and price indices.
Owners · distribution · rate of sale
Is my price premium holding?
Explore price distributions and your position versus the category median, with pack and serve-size comparisons.
Price distribution · price index
Which formats should carry next year?
Compare the value mix across packs and serves. Find where the category generates value and your portfolio has gaps.
Packs · serves · assortment
Where should the next sales visits go?
Prioritise headroom by region and outlet type, bringing category value, competitive presence and your own share into the decision.
Headroom · territories · priorities
Did the activation pay back?
Estimate activation uplift using difference-in-differences against matched control cells, with the comparison design shaping interpretation.
Activation · control groups · uplift
Where could we land at year end?
Explore seasonal projections with uncertainty bands, backtested against historical performance. Forecasts remain estimates.
Seasonality · projections · uncertainty
How much confidence can I place in this number?
Read confidence grades linked to sample size and coverage. Cells with insufficient data are suppressed.
Sample size · coverage · confidence
What should my team focus on next?
Bring ranked headlines to the team through a weekly digest and export module views as board-pack PDFs.
Weekly digest · PDF export
Inside On-Trade Suite
Your portfolio.
A connected market view.
Compare your position across markets, read the growth gap versus your category and keep confidence levels in view. Start from the overview, then explore the commercial question behind it.
Enlarge dashboard ↗Read your position.
Compare panel share and growth against your category across the markets in your portfolio.
Keep the context.
Review the measurement window, comparable outlets, classification coverage and confidence indicators alongside the figures.
Explore the next question.
Move into market scorecards, growth, distribution, occasions and revenue levers — or open Ask FLAM.
Meet FLAM · Your conversational assistant
Ask the question.
Explore the evidence.
FLAM gives your team a conversational way to explore on-trade data. Ask about your brand, category or region, then follow the analysis through figures, tables and charts. Your role and current priorities help frame the conversation.
01 · Start a conversation02 · Explore an analysis
Enlarge FLAM ↗
Enlarge the analysis ↗“How did our panel share move over the last 12 months, by market?”
“Where is our measured distribution lowest versus the category, by region?”
“Which dayparts over-index for our brands versus the category?”
“How do our format prices compare with competitors?”
Explore your business questions with the team and see how FLAM fits into your On-Trade Suite workflow.
See FLAM in a demo ↗The panel behind the suite
Seven markets.
A defined measurement scope.
Compare markets with a clearly defined measurement period and panel scope.
49,624outlets measured
692Mreceipts over 12 months
1.44Border lines over 12 months
17beverage categories
1,548brand owners tracked
Monthlydata refresh
Source: On-Trade Suite presentation, live build covering July 2025–June 2026. These figures describe this measured panel, not Fyre’s entire connected network. Panel depth varies by market; confidence grades reflect sample size and coverage.
From source to decision
Receipt-level detail.
Decision-ready views.
Read the sale.
POS receipts capture the item, quantity, price and timestamp at line level, providing a sell-out source for analysis.
Make it comparable.
The data engine deduplicates catalogues and classifies lines by beverage category and brand owner using reference quality rules.
Keep the context.
Aggregated views carry confidence grades. Insufficient samples are suppressed and outlet identities are not exposed in the suite.
Built for the whole team
Bring the same evidence
to the conversation.
- RGM teams: investigate price, mix, portfolio and growth.
- Brand & trade marketing: explore occasions, competition and activation impact.
- Sales teams: prioritise regions and outlet types with growth headroom.
- Leadership: review ranked headlines and export views for board discussions.
Coverage built around your business
Every module.
Your whole team.
Choose the market coverage that fits your commercial priorities. Explore the suite with our team and define the scope for your business.
FOCUS
Your priority market
Start with the market that matters most and build a shared view of performance.
Discuss your market ↗CONNECT
Your core markets
Connect your core European markets through one analysis framework.
Discuss your coverage ↗EXPLORE
All 7 markets
Explore the full measured footprint and put your portfolio in a broader context.
Discover the full suite ↗- All 12 modules and the Command Board
- Whole-team access with personal collaborator keys
- Monthly data refresh
- Weekly digest of ranked headlines
- Board-pack PDF export for each module
- Onboarding and a quarterly data-team review
Before your demo
A few practical questions.
What does On-Trade Suite help my team do?
On-Trade Suite brings together RGM and sales analyses: portfolio position, growth, occasions, pricing, competitive context and activation impact. The dashboard above is the On-Trade Suite All markets view.
How can I use FLAM alongside the dashboards?
Use Ask FLAM to explore a commercial question in a conversation, through voice or text. Explore contextual questions, figures, tables and charts. Ask the team about access and the scope available for your account.
Are the displayed shares total-market shares?
No. In this dashboard, shares are calculated from identified sales within the measured panel. Interpret them with the displayed scope, period, classification coverage and confidence level.
How often is the data updated?
The underlying panel is refreshed monthly. The suite also provides a weekly digest of ranked headlines; this does not imply a weekly refresh of the source data.
Are all the outputs directly observed?
The source is measured POS sell-out. Outputs such as trajectories and activation impact use projections or analytical estimates. Confidence, study design and historical context matter when interpreting them.
Can users identify individual venues?
The suite provides privacy-safe aggregates. Outlet identity is not exposed and cells with insufficient samples are suppressed.
What will we see in a demo?
The team will open the product on your market and discuss your categories, brands and commercial questions. The call is designed to take around 30 minutes.
Your market. Your questions.
See what your team
could do with the detail.
Bring a market, a category and the question you need to answer. Explore On-Trade Suite with our team in a 30-minute demo.
Product view
Close ×On smaller screens, scroll horizontally to explore the full image.
Let's talk
How we
can help ?
Want to learn more about Fyre, explore a partnership or ask us a question? We’d love to hear from you.
Fill in the form and our team will get back to you within 48 hours.
bottom of page