Which categories
are gaining ground?
Explore changes across food and beverage categories, venue segments and consumption occasions.
Find your view in Market Pulse ↗top of page
European on-trade intelligence
Know what’s selling.
Know where to grow.
Fyre turns real transactions from bars, restaurants and hotels into commercial intelligence for brands, POS partners and investors. Understand what sells, where, when and at what price.
150,000+venues connected
2bnreceipts a year
Since 2023continuous history in Germany, the UK,
France and the Netherlands
France and the Netherlands
Network figures. The reporting panel varies by market, category and period; it is not the full connected network.
Brand owners measured in the Fyre panel
Three solutions. Your next decision.
Understand the market.
Act with a clearer view.
From category trends to revenue priorities and activation performance, find the solution that fits your question.
01 / UnderstandMarket PulseRead food & beverage markets, categories and consumption trends.
02 / GrowOn-Trade SuiteExplore your portfolio, revenue levers and commercial priorities.
03 / MeasureActivation MonitorAssess activation performance against matched control venues.
Market & category intelligence
See what HoReCa
eats and drinks.
Understand what is changing across food and beverages. Move from market performance to categories, price points and consumption occasions.
- Market & category trends
- Pricing & consumption patterns
- Questions in Ask Fyre
Enlarge view ↗Revenue growth management
Turn portfolio data
into commercial priorities.
Explore panel share, growth, distribution and pricing. Bring a shared view of the on-trade to your RGM, marketing and sales decisions.
- Panel share & growth
- Pricing & portfolio decisions
- Distribution & occasions
Explore your questions with FLAM
Explore On-Trade Suite Use voice or text to explore your brand, category or region through contextual analyses, tables and charts.
Enlarge view ↗Activation performance measurement
Know where your
activation spend works.
Compare activated venues with matched control groups. Assess changes in sell-out, brand incidence and product rotation to inform your next investment.
- Matched test & control groups
- Sell-out uplift & incidence
- ROI-based prioritisation
Enlarge view ↗Not sure where to start? Bring your market, category or activation question.
Find the right solution with our team ↗Fyre Market Insights
What’s happening
in the on-trade?
Explore our published analyses of beverage sales in bars, restaurants and hotels. Find the trends, category shifts and pricing signals worth a closer look.
Categories & trendsSame drink.
What’s gaining ground?
Take a closer look at the drinks and category movements observed in the Fyre panel.
Explore the insights ↗Markets & occasionsSame drink.
Different habits.
Explore consumption patterns across markets, venue types and moments of the day.
Explore the insights ↗Prices & positioningWhat does a drink cost?
Put observed selling prices into perspective across beverage categories and markets.
Explore the insights ↗Each analysis should be read within its stated panel, period and category scope.
Behind the numbers
It starts with
an actual order.
A drink at the bar. Dinner in a restaurant. Coffee in a hotel. Fyre connects those purchases to the commercial questions your team needs to answer.
01 / CONNECT
Collect POS sales
Transaction data from participating venues, through POS integrations.
02 / STRUCTURE
Make it comparable
Classify products and venues into categories that support analysis.
03 / EXPLORE
Read the patterns
Compare sales, prices and occasions within the available panel.
04 / DECIDE
Choose your next action
Inform your commercial priorities and assess changes over time.
From receipt to decision
A small transaction.
A useful question.
Compare an observed selling price with similar venues, then decide what to investigate or test.
Illustrative pricing scenario, not a measured customer result.
This illustration requires JavaScript. Amstel draught: €3.80 per serve; comparable cafés: €4.10. Recommendation: test €4.00 per serve.
Built around your decisions
Start with your
business question.
Which categories
Where can your
portfolio grow?
Read panel share, growth, distribution and pricing together to inform your commercial priorities.
Explore On-Trade Suite ↗Which activations
deserve more spend?
Compare sales performance with matched controls and review the return on your activation investment.
Discover Activation Monitor ↗Understand the scope
Useful data needs context.
A defined panel
Read each analysis alongside its market, period, category and participating venues.
Observations and estimates
POS sales and modelled market indicators answer different questions. Keep their definitions distinct.
Coverage that fits your brief
Discuss available history, granularity and coverage with our team before selecting a dataset.
One network. Your perspective.
A closer view of
the on-trade.
Whether you sell drinks, run venues, build POS systems or analyse consumer demand, start with the view that matters to you.
Beverage brands
Understand category performance, pricing and consumption occasions.
Explore brand intelligence ↗POS partners
Explore how transaction data can support your hospitality customers.
Discuss a partnership ↗Hospitality operators
Compare your venue with the available benchmark for similar businesses.
Explore the venue benchmark ↗Investors
Discuss the coverage, history and detail relevant to your research.
Explore investor data ↗For restaurant operators
Your local market, in focus.
Explore the District Intelligence Report to put your menu, prices and local competition into perspective.
Let’s look at your market
Bring your questions.
We’ll show you where to look.
Tell us which market or category matters to you. We’ll explore the relevant views in Fyre and discuss the coverage available.
Fyre platform preview
Close ×On mobile, scroll horizontally to inspect the full-size dashboard.
Let's talk
How we
can help ?
Want to learn more about Fyre, explore a partnership or ask us a question? We’d love to hear from you.
Fill in the form and our team will get back to you within 48 hours.
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