Build a relevant
comparison.
FyreMatch pairs activated venues with control venues based on region, concept and customer profile, creating a benchmark for each scenario.
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Brands / Activation Monitor
Fyre · Activation Monitor
Know which
activations
deserve your
next euro.
Measure what your on-trade activations change in actual sales. Compare activated venues with matched control groups, then see where to scale, monitor, repair or reduce your investment.
For trade marketing, brand and commercial teams.
From activation spend to informed decisions.Receipt-level sell-outMatched control groupsROI-based prioritisation
The measurement framework
An uplift is useful.
A comparison gives it context.
A sales increase alone does not tell you how much an activation contributed. Activation Monitor combines POS data, historical baselines and comparable venues to estimate its incremental impact.
Build a relevant
Follow what
actually sells.
Analyse receipt-level sell-out, incidence and product rotation against the control group and historical baseline.
Turn performance
into a decision.
Compare modelled incremental value with activation cost. Use the ROI index to identify where to scale, monitor, repair or reduce.
What you can measure
Four signals.
A clearer view of performance.
Sell-out uplift
The difference in sales performance versus matched control venues.
Brand incidence
The share of transactions containing your brand, beyond volume alone.
Product rotation
How quickly products sell during an activation compared with the baseline.
Peer benchmark
Performance relative to comparable venues by region and concept.
Explore the decision framework
Make your next
budget decision clearer.
Compare different activation types in one view. Filter this illustrative example to see how the ROI index translates into an action.
| Activation | Sell-out uplift | Incidence | ROI index | Verdict |
|---|---|---|---|---|
| Branded glasswarePremium bars | +14.2% | +6.1 pp | 4.1 | SCALE |
| Tap badge & fontDraft visibility | +9.8% | +4.0 pp | 3.4 | SCALE |
| Sampling weekendsField activation | +11.0% | +5.4 pp | 1.9 | MONITOR |
| Bottle cooler facingFridge placement | +4.1% | +1.8 pp | 1.1 | REPAIR |
| Staff incentiveTrade engagement | +6.8% | +2.9 pp | 0.7 | REDUCE |
5 activations shown. Illustrative sample values from the Activation Monitor presentation. Not client results.
Prioritise further investment.
Maintain and track performance.
Review execution before expanding.
Reassess spend or redesign the activation.
How to read the index: modelled incremental value versus the matched control group, divided by activation cost. Results depend on the comparison design, available data and cost assumptions.
Built for on-trade decisions
What should you
test next?
Choose the commercial question first. Then define an activation scenario and the comparison that will help answer it.
Discuss your activation ↗- 01Which POS materials perform best?
- 02How do field execution partners compare?
- 03Does sampling outperform menu visibility?
- 04Where do regional activations work best?
- 05Should you focus on draft or bottle?
- 06How does a new launch perform against baseline?
Study setup
One scenario.
Two groups. A shared baseline.
The standard study setup combines a test group, a matched control group and historical data.
100activated venues per group
100matched control venues per group
3 monthsmeasurement window per scenario
2 yearshistorical baseline data
Data granularity: hourly and daily. Refresh: monthly in the standard setup. Study scope and data availability are agreed for your activation.
Define your study
Start with a pilot.
Expand your learning.
One test group corresponds to one activation scenario. Discuss the scope and measurement design that fit your objectives.
FyreMatch benchmarking, activation performance measurement, dashboards and consolidated reports bring your study together. Venue-level data access is optional and requires venue owner consent.
A few practical questions
Before your first test.
How is this different from tracking sales alone?
The analysis compares activated venues with matched control venues and a historical baseline. This helps estimate incremental performance, rather than attributing every change in sales to the activation.
Is the dashboard updated in real time?
The standard setup specifies hourly and daily data with a monthly refresh. The refresh schedule for your project should be agreed when defining its scope.
Are the figures on this page real client results?
No. The dashboard visual and ranking table use illustrative sample values from the Activation Monitor presentation to explain the framework. They do not predict the results of a future activation.
Can we access individual venue data?
Venue-level data access is available as an option, with the venue owner's consent. The required scope can be discussed during your demo.
Your next activation
Put a measurement plan
behind your next campaign.
Book a 30-minute call to map your activation scenarios to test groups and walk through the dashboards with our team.
Let's talk
How we
can help ?
Want to learn more about Fyre, explore a partnership or ask us a question? We’d love to hear from you.
Fill in the form and our team will get back to you within 48 hours.
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