One brand grew from 53% to 68% of its owner's British on-trade sales between early 2023 and early 2026.
Source: UK panel, Q1 2026.
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For hedge funds and investors
On-trade demand,
read at the till.
Follow what consumers actually order in bars, restaurants and hotels — brand by brand, owner by owner. Add an on-trade view to your research, with monthly updates and a documented methodology.
Brand & owner levelMonthly demand signalsDocumented methodology
A closer view of on-trade demand
What the panel gives you
Fyre draws on a network of 150,000+ connected European venues. Reporting panels vary by market, period and analysis.
Brand and owner level
Every receipt line is mapped to a product, a brand and its owner, in one taxonomy across markets.
Monthly, and fast
Each month is ready 3–4 days after it closes. Weekly delivery is available.
History since 2023
Continuous monthly history since January 2023 in four core markets, and earlier in France.
A stable panel
About 29,000 venues sold drinks in at least 11 of the 12 months of July 2025 to June 2026, so trends compare like with like.
Price and mix
Price per serve and format mix, by venue type, city and month.
Occasions
Hour, day and ticket context: when a brand sells, and what sells next to it.
Behind every demand signal
A place. An occasion.
A brand chosen.
An aperitif at a hotel. An evening at the bar. A drink ordered with dinner. These everyday choices are where on-trade demand takes shape.
Fyre turns recorded purchases into aggregated signals you can explore by market, category, brand and occasion — with the panel context alongside the numbers.
Explore Market Insights →
Signals the panel has picked up
A new lager's distribution stalled at 35% of its brewer's venues.
Source: UK panel, 2026.
Beer lost 4 points of weekend-night drinks spend in Dutch venues in a year.
Source: Fyre panel, NL, last 12 months vs previous 12.
Beer and cider sales rose 23% on national matchdays during the 2026 World Cup.
Source: 30,521-venue like-for-like panel.
Read the signal in context
What the panel is, and is not
A panel, not a census
Shares describe the measured panel. We don't extrapolate to the whole market.
Mostly independents
About 80% of the panel is independent venues. Large managed chains are not covered.
Four core markets
Germany, the UK, France and the Netherlands. Portugal, Spain and Italy are being built.
Consumer prices
Values are what consumers paid, tax included, not company net revenue.
Delivery and compliance
Data feed
Monthly files, BigQuery or API, with documented definitions.
Aggregated only
No personal data. Nothing is published below 5 venues, and venue names are never shared.
Consented sources
Venues share their data through their POS provider, with their consent.
Due diligence
We walk your data and compliance teams through sourcing, consent and panel construction.
Start with your research question
Explore the data
behind your next question.
Tell us which markets, categories or brand owners you follow. Discuss the available coverage, delivery options and a relevant sample with our team.
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How we
can help ?
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