The drink everyone always forgot… how Karim boosted his bar’s profitability thanks to data.

A creative cocktail bar in Rotterdam

Karim runs a cocktail bar renowned for its original creations. His menu features around ten signature cocktails, all designed to surprise his guests. The result: a loyal clientele, a captivating atmosphere… and busy nights.

But behind the bar, one issue persisted: some “complex” cocktails took a long time to prepare and required expensive ingredients. Without precise tools, Karim had never really compared the profitability of each drink on his menu.

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The turning point with Fyre

By connecting to Fyre, Karim gained, in just a few clicks, a clear view of his bar’s profitability:

• Mango Passion: the star of the menu, with 50 sales per week, but a limited gross margin of €2.80.

• Gin Basil Smash: less promoted, but with a gross margin of €6.40 — twice as profitable.

The most surprising part? The most popular cocktail wasn’t the most profitable…

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The actions taken to improve his bar’s profitability

Armed with these insights, Karim decided to act:

• He highlighted the Gin Basil Smash as “cocktail of the month.”

• He trained his team to systematically suggest it as an alternative.

• He slightly adjusted the Mango Passion recipe to lower its cost of goods without compromising its taste.

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Fast and tangible results

In just 3 weeks, the impact was clear:

• Sales of the Gin Basil Smash tripled.

• Service time was reduced thanks to its simpler preparation.

• The bar’s overall margin increased by +9%.

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The takeaway

Karim’s story illustrates a common reality in foodservice:

• The best-selling product isn’t always the most profitable.

• Highlighting the “top performers” can transform profitability… without creating new recipes.

With Fyre, restaurateurs and bartenders have access to a clear, actionable dashboard to manage sales, adjust prices, and boost margins.