MARKET SNAPSHOT
What stands out in France?
Largest revenue segment
Pilsner & Other Lagers
32%
of Beer & Cider revenue
Largest positive share move
Pilsner & Other Lagers
+0,7 pts
vs same period last year
Highest average price
Dark Beers
€7.12
average selling price
Pricing signal
Ciders
+5,1%
average price YoY
Lastest comparable 26-week period
LATEST CATEGORY MOVEMENT
Lagers gain ground in the French Beer & Cider mix
Over the latest comparable 26-week period, Pilsner & Other Lagers gained 0.7 percentage points and reached 32.0% of category revenue.
Non-Alcoholic Beers also gained 0.4 points, reaching 2.8% of revenue. Meanwhile, Ale Beers and Belgian-Style Beers each lost 0.7 points, while Specialty Beers declined by 0.4 points.
Why this matters: the category mix is shifting even when the outlet panel is held constant, making this a useful signal for portfolio, distribution and activation decisions.
CATEGORY STRUCTURE
Where Beer & Cider revenue comes from
Pilsner & Other Lagers are the leading identified sub-category, accounting for roughly one-third of revenue in the Fyre France panel.
FYRE TAKEAWAY
Lager is both large and gaining share
Pilsner & Other Lagers combine the largest identified revenue share with the strongest positive movement in the current insight. That makes lager a particularly relevant sub-category to investigate further by outlet type, geography, brand and price positioning as more data becomes available.
PRICING SIGNAL
Cider prices are up 5.1% year on year
The average selling price of Ciders reached €6.60 over the latest 26 complete weeks, representing a 5.1% increase versus the same period last year.
Average cider price
€6.60
YoY change
+5.1%
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
