FRANCE • ON-TRADE MARKET
France On-Trade
Market Data & Trends
Explore the latest shifts across beer, wine, spirits, soft drinks and more,
based on real sell-out data from connected POS systems.
EXPORE FRANCE BY CATEGORY
Where do you want to dig deeper?
🍺 Beer & Cider
Revenue mix, sub-category share movements and average selling prices across the French Beer & Cider market.
🥃 Spirits
Revenue mix, share movements and pricing signals across the French Spirits market.
🍷 Wine
Revenue share and category shifts across Red, White, Rosé and other Wine sub-categories.
☕ Coffee
Volume concentration, format mix and emerging consumption signals across the French Coffee category.
LASTEST MARKET SIGNALS
What’s moving right now?
Signals detected in comparable Fyre POS panels.
BEERS & CIDERS
Lagers continue to gain ground
+0,7 pts
Pilsner & Other Lagers reached 32.0% of category revenue.
WINE
White Wines gain share
+1,5 pts
White Wines reached 26.7% of Wine revenue while Red Wines lost share.
SPIRITS
Vodka gains share
+1,3 pts
Vodkas reached 10.8% of category revenue; Rum pricing is also up 7.2% YoY.
HOW TO USE THIS PAGE
From market signal to category deep dive
01
Spot the movement
Use the cross-category signals to see where revenue share, volume or pricing is changing.
02
Open the category
Move into the dedicated category page for structure, mix, pricing or volume detail.
03
Ask the next business question
Investigate the signal by brand, outlet segment, geography, pricing or consumption occasion with Fyre.
METHODOLOGY
Comparable panels, category by category
Each public insight is based on the relevant Fyre France category panel. Panel populations and transaction counts therefore differ across Beer & Cider, Coffee, Wine and Spirits.
When a year-on-year movement is shown, Fyre compares aligned 26-week periods on comparable outlets to limit the effect of panel entries and exits.
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
