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LASTEST MARKET MOVEMENTS
What’s moving right now?
Signals detected in comparable Fyre POS panels.
🇫🇷 BEERS & CIDERS
Lagers continue to gain ground
+0,7 pts
Pilsner & Other Lagers reached 32.0% of category revenue.
🇫🇷 WINES
White Wines gain share
+1,5 pts
White Wines reached 26.7% of Wine revenue while Red Wines lost share.
🇫🇷 SPIRITS
Vodka gains share
+1,3 pts
Vodkas reached 10.8% of category revenue; Rum pricing is also up 7.2% YoY.
🇬🇧 BEERS & CIDERS
Pilsner & Other Lagers
+4.8 pts
Revenue share reached 54.8% in the current UK Beer & Cider panel.
🇬🇧 BEERS & CIDERS
Beer Cocktails & Mixed Drinks
+13.2%
Average selling price reached £4.93 versus the equivalent period last year.
🇬🇧 WINES
Red Wines
+9.9 pts
Revenue share reached 47.4%, while White and Rosé Wines moved in the opposite direction.
🇩🇪 BEERS & CIDERS
Lagers remain the central Beer segment
+4.8 pts
Pilsner & Other Lagers hold 42.8% share and gained 0.3 percentage points in the latest comparable period.
🇩🇪 COFFEE
Flat White is an emerging growth format
+25.4%
Flat White remains small at around 0.5% category share, but recorded the strongest published Coffee volume growth signal.
🇩🇪 WINE
White Wines are gaining revenue share
+1.4 pts
White Wines reached 21.4% of Wine revenue, while Rosé also gained 0.5 points and Red Wines lost share.
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
