MARKET SNAPSHOT
What stands out in France?
Lastest comparable 26-week period
Largest sub-category
Espresso
2.5M
units sold
Emerging trend
Iced Coffee Drinks
+25.6%
volume vs same period last year
Espresso category share
Espresso
38%
of Coffee volume
Current Iced Coffee share
Iced Coffee Drinks
3,2%
of Coffee category volume
MERGING CATEGORY TREND
Iced Coffee Drinks are gaining momentum in France
Over the latest comparable 26-week period, Iced Coffee Drinks grew 25.6% in volume versus the same period last year.
They currently represent 3.2% of Coffee category volume in the Fyre France panel. The segment remains relatively small, but its growth makes it a useful emerging signal to monitor.
Why this matters: strong growth from a small base can highlight new consumption occasions and portfolio opportunities before they become mainstream.
Volume growth
Iced Coffee Drinks
+25.6%
vs N-1
Category share
Iced Coffee Drinks
3,2%
current period
CATEGORY STRUCTURE
Where Coffee volumes come from
Espresso remains by far the largest Coffee sub-category in the Fyre France panel, with 2.5 million units sold over the analysed period.
FYRE TAKEAWAY
Espresso remains the backbone of the category
Espresso combines the highest unit volume with the largest share of Coffee consumption in the current Fyre France panel. At the same time, the strong growth of Iced Coffee Drinks points to a smaller but emerging part of the category worth tracking.
MARKET MIX
Three formats account for most Coffee volume
Espresso accounts for 38% of Coffee category volume, followed by Regular Brewed Coffee at 20% and Café Latte & Coffee With Milk at 19%.
Together, these three sub-categories represent the clear majority of volume in the current Fyre France panel.
WHAT BRANDS CAN EXPLORE NEXT
Turn Coffee growth signals into business question
Occasions
When is Iced Coffee consumption highest?
Geography
Is growth concentrated in specific regions or cities?
Outlet types
Which venues are driving emerging Coffee formats?
Portfolio
Which products and formats are gaining traction?
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
