Boost your business
with Data, Digital,
and Marketing

Heineken partners with Fyre to help you grow your business
with a complete suite of solutions, available for free.
Register your outlet & enjoy exclusive benefits!

Discover the performance
of the out-of-home market

Access detailed analyses of the HoReCa sector on our platform.

Quickly identify current market trends.

Position yourself strategically and stay competitive.

Gain strategic insights into your business

and benchmark yourself

Compare your results with the market to identify your strengths and areas for improvement.

Receive targeted activations
and exclusive gifts from your favorite suppliers

Take on the challenges
we launch for your outlet.

Receive gifts
for every challenge you complete.

Motivate your teams
by encouraging them
to take on the challenge.

Strengthen your visibility
by partnering with iconic brands.

Boost your business with
digital and marketing tools

Adapt your menu and promote your products based on the insights gained.

Optimize your service
by giving your customers more autonomy.

Build customer loyalty by creating a database through loyalty programs.

Increase your revenue, enhance the customer experience, and boost tips.

Available solutions:

QR code for digital menus, table ordering, payment, and bill splitting via smartphone.

Pickup, delivery, loyalty programs, automated communication.

Make data-driven decisions and see immediate results on your profitability.