GERMANY • ON-TRADE MARKET
Germany On-Trade Market Data & Trends
Explore the latest category signals across Germany’s connected on-trade panel — from Beer & Cider share movements and Coffee growth formats to shifts in the Wine revenue mix.
EXPORE GERMANY BY CATEGORY
Where do you want to dig deeper?
🍺 Beer & Cider
Sub-category share movements, average selling prices and emerging signals across the Germany Beer & Cider panel.
🍷 Wine
Revenue mix, share shifts and emerging non-alcoholic signals across the Fyre Germany Wine panel.
☕ Coffee
Volume structure, emerging Coffee formats and average selling prices across the connected Germany Coffee panel.
LASTEST MARKET SIGNALS
What’s moving right now?
A cross-category view of the strongest published movements from comparable Fyre Germany panels.
BEERS & CIDERS
Lagers remain the central Beer segment
+0.3 pts
Pilsner & Other Lagers hold 42.8% share and gained 0.3 percentage points in the latest comparable period.
COFFEE
Flat White is an emerging growth format
+25.4%
Flat White remains small at around 0.5% category share, but recorded the strongest published Coffee volume growth signal.
WINE
White Wines are gaining revenue share
+1.4 pts
White Wines reached 21.4% of Wine revenue, while Rosé also gained 0.5 points and Red Wines lost share.
HOW TO USE THIS PAGE
From market signal to category deep dive
01
Spot the movement
Use the cross-category signals to see where revenue share, volume or pricing is changing.
02
Open the category
Move into the dedicated category page for structure, mix, pricing or volume detail.
03
Ask the next business question
Investigate the signal by brand, outlet segment, geography, pricing or consumption occasion with Fyre.
METHODOLOGY
Comparable panels, category by category
Each category page is built from a comparable Fyre Germany outlet panel and compares the latest 26-week period with the equivalent period one year earlier.
Revenue-share changes are shown in percentage points. Pricing metrics use average selling price calculated from observed sell-out revenue and units within the relevant category panel.
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
