GERMANY · WINE MARKET
Germany Wine Market: Revenue Mix, Share Shifts & Emerging Trends
Explore how Wine revenue is structured across the Fyre Germany panel, which sub-categories are gaining share, and where emerging volume signals are appearing in the latest comparable 26-week period.
MARKET SNAPSHOT
What stands out in Germany?
Latest comparable 26-week period
Largest Wine sub-category
Red Wines
45%
of category revenue, rounded
Also gaining share
Rosé Wines
+0.5 pts
to 8.6% of revenue
Share gaining
White Wines
+1.4 pts
to 21.4% of revenue
Emerging volume signal
Non-Alcoholic Wines
+106.2%
volume vs same period last year
LATEST CATEGORY MOVEMENT
White and Rosé Wines gain revenue share
On a comparable outlet panel, White Wines gained 1.4 percentage points of category revenue share over the latest 26-week period, reaching 21.4%.
Rosé Wines gained 0.5 percentage points, reaching 8.6%, while Red Wines declined by 4.7 percentage points.
Share movement describes the change in each sub-category’s share of Wine revenue. It does not, on its own, indicate whether absolute sales increased or decreased.
CATEGORY STRUCTURE
Red Wines still account for the largest share of Wine revenue
Red Wines represent roughly 45% of Wine revenue in the current Fyre Germany panel, followed by White Wines at around 21% and Rosé Wines at around 9%. A further 25% is currently not assigned to a detailed Wine sub-category.
FYRE TAKEAWAY
The mix is still led by Red Wines, but the latest shift favours White and Rosé
The current panel shows a clear difference between category size and recent direction: Red remains the largest revenue block, while White and Rosé are the published share-gaining segments.
SECOND GROWTH SIGNAL
Iced Coffee Drinks continue to expand
Iced Coffee Drinks grew 18.9% in volume year on year and reached around 1.3 million units sold over the latest period.
YoY volume growth
+18.9%
Observed units sold
1.3M
Category share
4%
PRICING
Average selling prices differ sharply by Coffee format
Iced Coffee Drinks stand clearly above the rest of the category at €6.34, followed by Flat White at €4.47 and Mocha at €4.26.
At the lower end of the observed range, Espresso averages €3.03, Regular Brewed Coffee €2.93 and Decaffeinated Coffee €2.79.
Macchiato ASP
€3.44
Macchiato YoY price growth
+5.1%
Highest observed ASP
€6.34
Iced Coffee Drinks
WHAT BRANDS CAN EXPLORE NEXT
Turn Germany Wine signals into business questions
OccasionsWhen are White, Rosé and Red Wines being consumed?
Geography
Where are the strongest growth pockets within the connected Germany panel?
Outlet typesWhich venues are driving emerging Wine trends?
PricingHow do observed selling prices vary across Wine sub-categories?
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
