GERMANY · COFFEE MARKET
Germany Coffee Market: Volumes, Pricing & Emerging Trends
Explore how the German Coffee category is evolving — from the structure of consumption volumes to emerging formats and average selling prices — based on real Fyre POS sell-out data.
MARKET SNAPSHOT
What stands out in Germany?
Lastest comparable 26-week period
Largest identified format by volume
Regular Brewed Coffee
15.4M
units sold
Second emerging growth signal
Iced Coffee Drinks
+18.9%
volume vs same period last year
astest published growth signal
Flat White
+25.4%
volume vs same period last year
Highest observed average price
Iced Coffee Drinks
€6.34
average selling price
CATEGORY STRUCTURE
Where Coffee volumes come from
Regular Brewed Coffee is the largest identified Coffee format by volume in the current Fyre Germany panel, with 15.4 million units sold over the analysed period.
FYRE TAKEAWAY
Traditional formats still dominate, but newer Coffee formats are gaining momentum
Regular Brewed Coffee, Cappuccino, Espresso and Café Latte still account for most identified volume. At the same time, Flat White and Iced Coffee show strong year-on-year growth signals.
EMERGING TREND
Flat White is gaining momentum in Germany
Over the latest comparable 26-week period, Flat White grew 25.4% in volume versus the same period one year earlier.
The format still represents only around 0.5% of category volume, with approximately 260,000 units sold over the period.
Why this matters: strong growth from a small base can provide an early signal of changing Coffee occasions and preferences within the connected panel.
Flat White growth signal
Volume growth
+25.4%
vs N-1
Current share
0.5%
category share
Observed volume
260k
units sold
SECOND GROWTH SIGNAL
Iced Coffee Drinks continue to expand
Iced Coffee Drinks grew 18.9% in volume year on year and reached around 1.3 million units sold over the latest period.
YoY volume growth
+18.9%
Observed units sold
1.3M
Category share
4%
PRICING
Average selling prices differ sharply by Coffee format
Iced Coffee Drinks stand clearly above the rest of the category at €6.34, followed by Flat White at €4.47 and Mocha at €4.26.
At the lower end of the observed range, Espresso averages €3.03, Regular Brewed Coffee €2.93 and Decaffeinated Coffee €2.79.
Macchiato ASP
€3.44
Macchiato YoY price growth
+5.1%
Highest observed ASP
€6.34
Iced Coffee Drinks
WHAT BRANDS CAN EXPLORE NEXT
Turn Germany Coffee signals into business questions
Occasions
When are Flat White and Iced Coffee Drinks being consumed?
Geography
Where are the strongest growth pockets within the connected Germany panel?
Outlet types
Which venues are driving emerging Coffee formats?
Pricing
Why does Iced Coffee carry a significantly higher observed selling price?
WHY FYRE DATA
From real receipts to actionable market intelligence.
01. Connect
POS sell-out data from connected on-trade outlets.
02 · Structure
Products and outlets enriched into comparable market segments.
03 · Reveal
Trends, shifts and opportunities translated into business insights.
