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EUROPEAN ON-TRADE PANEL · MAY–AUGUST 2026
The Drinking Day
From the first espresso to the last round: explore what Europe’s bars, cafés and restaurants pour, hour by hour. Based on 183 million receipts and 336 million drinks across 25,330 venues.
🇫🇷 France 🇬🇧 United Kingdom 🇩🇪 Germany 🇳🇱 Netherlands
FRANCE
23%
of coffee servings fall in a single hour: 13:00–14:00. A concentrated lunchtime ritual.
THE HANDOVER
12:00
Alcohol overtakes coffee and hot drinks in UK venues. In France, it happens at 11:00; in the Netherlands, at 14:00.
UNITED KINGDOM
2.6×
as many drinks sold per venue on a Friday or Saturday as on an average Monday–Thursday.
NETHERLANDS
18%
of drinks revenue comes after 23:00, even Monday–Thursday. In the UK, it is just 3.3%.
Explore the report
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