EUROPEAN ON-TRADE PANEL · MAY–AUGUST 2026
The Price of a Drink
What do customers actually pay for a drink in Europe’s bars, cafés and restaurants? Explore price differences across eight standard serves and four markets, based on 178 million drinks.
🇫🇷 France 🇬🇧 United Kingdom 🇩🇪 Germany 🇳🇱 Netherlands
SOFT DRINK, 33 CL
+85%
The price gap between the UK (€2.33) and the Netherlands (€4.30). The widest across the eight standard serves.
ESPRESSO
€2.00
The median espresso price in France, the lowest of the four markets. In the Netherlands, it is €3.50.
UNITED KINGDOM
+4.2%
The year-on-year rise in drinks prices on a like-for-like basis. The steepest of the four markets, compared with +1.2% in France.
PARIS
+19%
The price premium for everyday drinks at a typical Paris venue compared with French venues overall. The largest city premium measured.