From data to action
The out-of-home presence of brands is crucial to boosting their overall sales.
Fyre is connected to the checkouts of thousands of Horeca venues to help brands
to understand this complex market, in analyzing out-of-home consumption trends
and by stimulating sales via innovate activation mechanisms.
Sales Analytics and Consumer Intelligence
Over €50 billion in annual on-trade sales collected, enriched, and analyzed by our experts.
Where do you fit in reach category ?
Analyze your performance against your competitors
Activate Horeca operators
No more need to visit establishments one by one. You eliminate marketing spend leaks, rewarding performance only on actual sales.
Goodbye marketing spend leaks
Track in real time the performance of your campaigns
Thanks to our tailor-made ROI and sales tracking solution, analyze your performance & focus your efforts on operations that work best.
Track your independently launched campaigns
Track your campaigns launched with Fyre
Activate consumers inside & outside the venues
From the QR code on the table, on the bill, or on social networks, share content with consumers based on of what they bought.
Multiply yor presence on different channels
DISCOVER THE POWER OF SELL-OUT DATA
The Fyre platform is :
We turn receipts
into high-value insights
Each line on a receipt reveals more that juste a price.
With Fyre, your data is automatically enriched to segment, analyze, and activate - country by country.
THE POWER OF SELL-OUT DATA
Leverage strategic insights
on your different markets
Monitor the performance of your Customers & Prospects
and compare them to national market trends.
Market
penetration
Brands
performance
Representative
market panel
Categories
performance
Detailed analysis
by product
ACTIVATION AS A LANGUAGE
Boost your sales with activation
& track your performance in real time
Activate
CONSUMERS
Always reach more consumers,
in an ever more targeted manner :
-
Your brand highlighted on all digital menus
-
Your link or digital coupons on the bill
-
Ultra-targeted advertising through influence marketing on social networks
Presence everywhere
on the web
Presence on digital menus
Print vouchers with the bill
Track your ROI in real time
Track your independently launched campaigns
FYRE, THE NEW FLAME OF OUT-OF-HOME GROWTH
Unprecedented benefits
for the brands
Informed decision making
Use comprehensive, real-time data to make strategic decisions.
Optimized resources
Leverage our technology to optimize your marketing and sales strategies, saving time an resources.
Sales increase
Drive sales growth in On-trade and Off-trade through effective activations.
Consumer knowledge
Learn more about your consumers' behaviors and preferences in order to develop your future strategies.
Brands visibility
Strengthen the presence and reputation of your brand in the Out-of-Home market.
Competitive advantage
Stay ahead of the curve by leveraging real-word data-driven strategies and cutting-edge digital activations.
