PLATFORM

The intelligence layer
of the on-trade

Four specialized modules built on a unified data foundation.

Every insight powered by real POS transactions from 140,000+ outlets across Europe.

KNOW YOUR POSITION

Competitive Benchmarking

See exactly where your brands stand versus competitors. Market share, pricing, distribution reach and velocity — at national, regional and individual outlet level.

1,200+ brands

benchmarked in real time

Brand vs. brand comparisons
Share of outlet & share of throat
Price positioning matrices
Distribution gap analysis
Competitor velocity tracking
Switchable outlet-level granularity

UNDERSTAND YOUR MARKET

Market Intelligence

Real-time sell-out analytics across the entire on-trade. Monitor volume, value and trends by category, brand and manufacturer — all from actual POS transactions.

Track 50+ categories

across 20+ markets worldwide

Category performance dashboards
Volume & value trend tracking
Market share evolution
Seasonal pattern analysis
Custom segmentation filters
Exportable reports & API access

PROVE YOUR ROI

Activation Measurement

Quantify the actual sell-out impact of every marketing activation, promotion or listing change. Causal attribution based on transaction data, not surveys.

Measure impact

within 2 weeks of activation

Pre/post sell-out analysis
Control group methodology
Campaign-level attribution
Multi-market comparison
Incremental volume calculation
Automated reporting

TARGET THE RIGHT AUDIENCE

Outlet Intelligence

Score, segment and profile every connected outlet. Understand volume potential, category affinity, brand loyalty and growth trajectories — one outlet at a time.

140,000+ outlets

scored and profiled

Outlet scoring & ranking
Category affinity profiles
Volume potential estimation
Churn risk detection
White space identification
Field team route optimization

INTEGRATIONS

Connects
to your existing stack

Fyre delivers intelligence where your teams already work. Dashboards, APIs, file exports — or direct integrations with your BI and CRM tools.

REST API

Programmatic access to all Fyre data. Build custom dashboards or feed directly into your data warehouse.

BI Connectors

Native integrations with Tableau, Power BI, Looker and other BI platforms your teams already use.

Automated Exports

Scheduled CSV, Excel and PDF reports delivered to any email or shared drive on your cadence.

Custom Dashboards

Tailored interactive dashboards built for your specific KPIs, categories and markets.

See the platform in action

We'll prepare a personalized demo with data from your category and markets.

The intelligence layer of the on-trade

Competitive Benchmarking

1,200+ brands

Connects to your existing stack

See the platform in action

The intelligence layer
of the on-trade

Connects
to your existing stack